Achievement-striving
You set high goals for yourself and work hard to achieve them.
Activity level
You enjoy a fast-paced, busy schedule with many activities.
Adventurousness
You are eager to experience new things.
Agreeableness
Warm, friendly, and tactful.
Altruism
You feel fulfilled when helping others and will go out of your way to do so.
Anger
You have a fiery temper, especially when things do not go your way.
Anxiety
You tend to worry about things that might happen.
Artistic interests
You enjoy beauty and seek out creative experiences.
Assertiveness
You tend to speak up and take charge of situations, and you are comfortable leading groups.
Cautiousness
You carefully think through decisions before making them.
Challenge
Have an urge to achieve, to succeed, and to take on challenges.
Cheerfulness
You are a joyful person and share that joy with the world.
Closeness
Relish being connected to family and setting up a home.
Conscientiousness
Being careful, or vigilant
Conservation
Emphasize self-restriction, order, and resistance to change.
Cooperation
You are easy to please and try to avoid confrontation.
Curiosity
Have a desire to discover, find out, and grow.
Depression
You think quite often about the things you are unhappy about.
Dutifulness
You take rules and obligations seriously, even when they are inconvenient.
Emotionality
You are aware of your feelings and how to express them.
Excitement
Want to get out there and live life, have upbeat emotions, and want to have fun.
Excitement-seeking
You are excited by taking risks and feel bored without lots of action going on.
Extraversion
Outgoing, friendly.
Friendliness
You make friends easily and feel comfortable around other people.
Gregariousness
You enjoy being in the company of others.
Harmony
Appreciate other people, their viewpoints, and their feelings.
Hedonism
The pursuit of pleasure; sensual self-indulgence.
Ideal
Desire perfection and a sense of community.
Imagination
You have a wild imagination.
Immoderation
You feel your desires strongly and are easily tempted by them.
Intellect
You are open to and intrigued by new ideas and love to explore them.
Liberalism
You prefer to challenge authority and traditional values to help bring about change.
Liberty
Have a desire for fashion and new things, as well as the need for escape.
Love
Enjoy social contact, whether one-to-one or one-to-many. Any brand that is involved in bringing people together taps this need.
Melancholy
a feeling of pensive sadness, typically with no obvious cause.
Modesty
You are uncomfortable being the center of attention.
Morality
You think it is wrong to take advantage of others to get ahead.
Neuroticism
To experience such feelings as anxiety, worry, fear, anger, frustration, envy, jealousy, guilt, depressed mood, and loneliness.
Openness
Enjoys and open to trying new things.
Orderliness
You feel a strong need for structure in your life.
Practicality
Have a desire to get the job done, a desire for skill and efficiency, which can include physical expression and experience.
Self-consciousness
You are sensitive about what others might be thinking of you.
Self-discipline
You can tackle and stick with tough tasks.
Self-efficacy
You feel you have the ability to succeed in the tasks you set out to do.
Self-enhancement
Type of motivation that works to make people feel good about themselves
Self-expression
Enjoy discovering and asserting their own identities.
Self-transcendence
The overcoming of the limits of the individual self and its desires in spiritual contemplation and realization.
Stability
Seek equivalence in the physical world. They favor the sensible, the tried and tested.
Structure
Exhibit groundedness and a desire to hold things together. They need things to be well organized and under control.
Sympathy
You feel what others feel and are compassionate toward them.
Trust
You believe the best of others and trust people easily.
Vulnerability
You are easily overwhelmed in stressful situations.