Achievement-striving 

You set high goals for yourself and work hard to achieve them. 

Activity level 

You enjoy a fast-paced, busy schedule with many activities. 

Adventurousness 

You are eager to experience new things. 

Agreeableness

Warm, friendly, and tactful.

Altruism 

You feel fulfilled when helping others and will go out of your way to do so. 

Anger

You have a fiery temper, especially when things do not go your way. 

Anxiety 

You tend to worry about things that might happen. 

Artistic interests 

You enjoy beauty and seek out creative experiences. 

Assertiveness 

You tend to speak up and take charge of situations, and you are comfortable leading groups. 

Cautiousness 

You carefully think through decisions before making them. 

Challenge 

Have an urge to achieve, to succeed, and to take on challenges. 

Cheerfulness 

You are a joyful person and share that joy with the world. 

Closeness 

Relish being connected to family and setting up a home. 

Conscientiousness

Being careful, or vigilant

Conservation

Emphasize self-restriction, order, and resistance to change. 

Cooperation 

You are easy to please and try to avoid confrontation. 

Curiosity 

Have a desire to discover, find out, and grow. 

Depression 

You think quite often about the things you are unhappy about. 

Dutifulness 

You take rules and obligations seriously, even when they are inconvenient. 

Emotionality 

You are aware of your feelings and how to express them. 

Excitement 

Want to get out there and live life, have upbeat emotions, and want to have fun. 

Excitement-seeking 

You are excited by taking risks and feel bored without lots of action going on. 

Extraversion

Outgoing, friendly.

Friendliness 

You make friends easily and feel comfortable around other people. 

Gregariousness 

You enjoy being in the company of others. 

Harmony 

Appreciate other people, their viewpoints, and their feelings. 

Hedonism

The pursuit of pleasure; sensual self-indulgence.

Ideal 

Desire perfection and a sense of community. 

Imagination 

You have a wild imagination. 

Immoderation 

You feel your desires strongly and are easily tempted by them. 

Intellect 

You are open to and intrigued by new ideas and love to explore them. 

Liberalism 

You prefer to challenge authority and traditional values to help bring about change. 

Liberty 

Have a desire for fashion and new things, as well as the need for escape. 

Love 

Enjoy social contact, whether one-to-one or one-to-many. Any brand that is involved in bringing people together taps this need. 

Melancholy

a feeling of pensive sadness, typically with no obvious cause.

Modesty 

You are uncomfortable being the center of attention. 

Morality 

You think it is wrong to take advantage of others to get ahead. 

Neuroticism

To experience such feelings as anxiety, worry, fear, anger, frustration, envy, jealousy, guilt, depressed mood, and loneliness.

Openness

Enjoys and open to trying new things. 

Orderliness 

You feel a strong need for structure in your life. 

Practicality 

Have a desire to get the job done, a desire for skill and efficiency, which can include physical expression and experience. 

Self-consciousness 

You are sensitive about what others might be thinking of you. 

Self-discipline 

You can tackle and stick with tough tasks. 

Self-efficacy 

You feel you have the ability to succeed in the tasks you set out to do. 

Self-enhancement

Type of motivation that works to make people feel good about themselves

Self-expression 

Enjoy discovering and asserting their own identities. 

Self-transcendence

The overcoming of the limits of the individual self and its desires in spiritual contemplation and realization. 

Stability

 Seek equivalence in the physical world. They favor the sensible, the tried and tested. 

Structure 

Exhibit groundedness and a desire to hold things together. They need things to be well organized and under control. 

Sympathy 

You feel what others feel and are compassionate toward them. 

Trust 

You believe the best of others and trust people easily. 

Vulnerability 

You are easily overwhelmed in stressful situations. 

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